THE BRIEF
Whilst the creative producer/director at dabble, we were invited by SAVVY agency to create content for adidas’ Fall/Winter ‘23 range for Decathlon. This content included four product videos as well as a bank of photography for web and print captured over three days.
There were five categories to capture for the Winter catalogue, and so we had to find a location that would allow us to be versatile and within budget, whilst considering a diverse and representative cast of models.
The stress of it all came in utilising the models effectively by moving them across 3 units, the photography unit, the product photography unit and the film unit where I was primarily directing (yet floating between the three when possible). We had a plethora of content to capture as well as various outfit changes as well as a few curve balls, but we had a fantastic time doing it all and we accomplished our mission.
4X WEB ADVERTS
2X FOOTBALL ADS
2x RUNNING ADS
300+ PHOTOS
50 SITUATION
200 DEEP GIVE
50 TECH ZOOMS
Time Is Precious
3 days, 6 scenes, 11 models and loads of content to capture.
We were fastidious in our planning to ensure all content was captured along with some bonus content.
I’m a big believer in work hard and play hard, and if the pre-production is on song, then the stress needn’t be stressful.
CRAZYFAST
If it’s good for Lionel Messi, then it’s good for us.
We brought cinematic quality and a vibrant edit to bring these boots to life.
ADIZERO
Filming both mens and womens shoes, we navigated a very busy location to deliver some beautiful shots to compliment these trainers.