THE BRIEF

Whilst working as Senior producer at We Love This Ltd, I lead all things content creation. 

We were tasked with creating the content for Haribo’s Halloween ‘influencer’ marketing campaign, which included video and photography. 

Working with 160/90 marketing agency, we scoped out product capture over the course of two days. The 1st day to set-build and prep. The second for content capture.

13 influencers came through on the day, firstly they were in the main studio delivering an ‘art attack-esque’ PTC as we rolled four cameras and captured them in 45 minutes before moving them to the next studio for their interview. Meanwhile, product photography was taking place in another studio with the food stylist.

It was an intense day with a big budget attributed to it and a lot of clients throwing out their opinions. But my team and I operated like a well oiled machine to ensure we captured a wealth of content for Haribo and our collaborators.