THE BRIEF
Sneak Energy is a very popular energy drink brand, specifically aimed at the gaming and creatives market. It’s a bold, in your face brand and they were looking for a production agency with a similar aesthetic and understanding of what it takes to produce ‘out there’ content.
We worked with the team over a 3 day period to produce a huge amount of content, more than tripling anything they’d produced before, with much higher production values. For the most recent project we storyboarded both motion and photography, sourced unique and authentic models, sourced the studio, booked all kit and crew and directed all creative concepts.
From a personal perspective this was a strange one to approach, as we were effectively shooting a lot of content without any real pre proposed narrative ideas, and therefore I was planning various shots with the flexibility for the CD and Sneak team to adapt and try things on the day. It involved a lot of pre-planning on my part and a lot of experimentation.
4X FILM SCENES
70x Filmed Sequences
95 PHOTOS
60x Product Shots
35x Model Shots
A wealth of content for social channels.
We utilised 5 models over two days and a third day was solely product shots. This required good scheduling and organisation moving them from the film and photography aunts as they shot simultaneously.
And just for fun, we created a small advert from the back of the shoot.
