THE BRIEF

Having led the creative campaign with SNEAK 3 times prior, this one was a different approach to what we had done with them before. This campaign was completely photography and the first time I hadn't had to consider film.

Of course, a lot of the direction is led by the photographer, but it was my role to create the scenes, bring the energy to the models and ensure all deliverables were met. Essentially I played the creative director role.

We worked with 3 models and plenty of product over 2 days, capturing around 1000 images and delivering around half of those along with 20 GIFs.