THE BRIEF
Thermos needed a cool campaign which stepped outside of their traditional marketing to launch their brand new flagship range - The Icon.
They patented their first vacuum flask in 1904 and have continued to innovate since. They wanted to produce a campaign that echoed what being Iconic was all about.
We worked closely with their digital marketing agency to develop a script which then formulated the filming direction.
From a personal perspective, this was great fun and a great opportunity to be really creative in the edit taking on that duty myself as well as most of the animation.
5X VIDEO ITERATIONS
1 X HERO ADVERT
4 X SOCIAL CUTS
40X PHOTOGRAPHS
25 X MODEL SHOTS
15 X PRODUCT SHOTS
SOCIAL MEDIA.
As part of the marketing campaign, our marketing partner wanted different iterations of the edit condensed and uniqeuly altered for four different social platforms. They were all used as part of a paid media campaign and were hosted on Instagram, X, Spotify and Linkedin.