THE BRIEF
I have overseen many product based shoots, both for film and photo, but I’ve chosen to highlight this one in particular to: 1. Showcase that I am adept in leading a creative for this kind of camping and 2. as an example of how to utilise newly filmed footage with stock and how to make explainer videos more engaging.
Having already established a TOV for their brand, they had created the scripts and recorded the voiceover artist. It was then our job to create a look-and-feel that would set the tone for the videos allowing us to create a template that would carry through the series.
A VIDEO SERIES
16 Hero Video
9 Individual product videos
55 Social Iterations
Original Vs Stock Footage
Due to budget restraints, we were only able to film the product, whilst utilising B-roll to complete the narrative.
So, how do you make small tablet bottles look inviting - why through the magic of cinema. The brief was grunge and to maximise the brand colours Crazybulk has on offer.