During my time as senior producer at AO.com we were tasked to produced several campaigns to highlight a product range for various brands. The Samsung TV range was a personal highlight.

This was a film campaign shot over two days where we produced five individual web adverts for five different TVs. We worked closely with Samsung’s representatives to ensure it met their own guidelines. This was the second campaign produced for Samsung that I oversaw.

I led the creative production, direction and post-production.

This campaign was a great opportunity to create high quality within strict financial parameters and it is a great example of compromising on the creative route to ensure the stakeholders, both from Samsung’s and AO’s camps, were both happy with the final products.